The pet food firm LUVIN, located in Mumbai, just secured $300,000 in an angel round from Illustrious Angel Investors to broaden its selection of pet meals and treats, bolster marketing initiatives, and increase its footprint across India.

Eminent angel investors arrange a round which included Tanvir Ahmed (Business Head, Food Ingredients, Food Specialties Ltd, Dubai), MV Nair (Chairman CIBIL & SWIFT, ex-Chairman- Indian Banker’s Association), Possible Ventures (a Gujarat-based family office), Siddharth Khemka (Head Equity Research at Motilal Oswal),  Mitesh Sorathiya (Managing Director, Evercon), Uday Shetty (veteran advertisement professional), Goutam Sanyal (Corporate Advisor and Veteran banker), Bhavesh Savaliya, second-generation entrepreneur into silver merchandising and a serial angel investor and Viral Lodhiya (Managing Director, Sovereign Metals)

Ipshit Bhattacharya, a food technologist and IIM-Ahmedabad alumnus who founded the company in 2020, claimed to have developed and produced India’s first instant soup powder for dogs as well as 12 other items in the D2C pet food market. Three of these products are made in Europe.

“When I first started my profession, I launched manufacturing facilities for human food items all over the world as a project engineer. Food and nutrition have always been topics of my interest. Over the years, I became increasingly aware of the requirements of my pets as a result of my love for them.” Ipshit remarked.

The turning moment occurred when, while giving a customer advice on cattle feed, I began to explore more into the landscape of the pet food market and realized that it is at a turning point. Demand is rising, the way of nourishment is served need to be changed, there is a large dependency on imports, and there aren’t many product-first disruption-oriented enterprises left with obvious empty spaces in the consumer value proposition. As desire developed from passion, a journey began.

“We are glad that the channel partners, companies and customers have given our work such high appreciation. We were included in the top 10 Natural & Healthy brands in the industry by Better India a few months ago. We are lucky to have backing from such distinguished investors who share our vision and are prepared to travel the distance with us. This will enable us reach more people and provide better service to them”, Ipshit said.

The Company:

LUVIN is a Pet food manufacturing company located in Mumbai, which is established in the year of 2014.

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